MediaCat

Snap: AI-powered AR lenses boost attention, engagement and brand lift

Elliot Wright, 28.08.2025

Brands woo BookTok-ers with bonkbusters

Svilena Keane, 28.08.2025

Drip don’t dump TV series to boost retention, says study

Elliot Wright, 27.08.2025

Telco search traffic falls 10% after TV blackout

James Swift, 27.08.2025
All Latest »

Join us at MediaCat UK’s first (and free) London event
All Latest »

Snap: AI-powered AR lenses boost attention, engagement and brand lift

Elliot Wright, 28.08.2025

Drip don’t dump TV series to boost retention, says study

Elliot Wright, 27.08.2025

Telco search traffic falls 10% after TV blackout

James Swift, 27.08.2025

AI shopping agents prefer bot-written copy, study finds

Elliot Wright, 21.08.2025
All Insights »

Influencers and the less healthy foods ad ban

Svilena Keane, 26.08.2025

The algorithmic era: rise of the consumer agents

Matt Willifer, 05.08.2025

Search spend is falling. Where’s the cash going?

Mark Byrne, 31.07.2025

Geographic data and planning in the AI age

John Clarvis, 14.07.2025
All Perspectives »

Theme of the Month: Fit for purpose

From the things we consume to our ways of life, is anything fit for purpose anymore? Are humans actually doing anything right? Do we need a radical rethink of everything? And is that even possible, or is effective change only ever incremental? For August we explore these questions.

Thanks to Enrico Cadamuro for this month's playlist
Spotify List
Social Impact

Agency, to have and have not

Seoyoung (Sage) Lee 04.09.2023
Commerce

Brands aren’t absolute: they exist in relation to a changing world

Chris West 01.09.2023
Experiences

Brands, hustles, and digital echoes: navigating our new normal

Arnt Eriksen 31.08.2023
Experiences

Purpose-washing: why brands must ensure activism is genuine

Wander Bruijel 30.08.2023
Experiences

Advertising triumphs when truth beats in its heart

Emelina Nyqvist 30.08.2023
Insights

Why media isn’t fit for purpose if you’re an SME

Suzana Lay 29.08.2023
Experiences

Creating meaningful work

Debbie Green 29.08.2023
Social Impact

It’s Barbie’s world. Should we be living in it?

Natasha Randhawa 29.08.2023
Experiences

Responsible erotica: meet Denise Kratzenberg, co-founder of CHEEX

Andrea Buzzi 29.08.2023
Insights

Listening to what users want

James Hacking 24.08.2023
Experiences

Elevating the everyday: immersive tech reigniting excitement

Shelley Adamson 24.08.2023
Stories

Four favourite books: Lori Meakin

Lori Meakin 24.08.2023
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