Theme of the Month: Funny? Funny, how?

Is humour back, in the world of media and marketing? Cannes Lions seem to think so, introducing a new category. But how can you be funny when everything appears to be going to hell? How do you strike the right balance? When is it right to use comedy as a brand? For March we explore these questions and more

Thanks to Hannah Crawford of MassiveMusic for this month's playlist

Spotify List

Featured

Do laughs cheapen luxury?

Why brands can’t be funny on social media

Laughing at the edge of creation

Is laughter the best growth medicine?

Keep your wits about you: the return of mirth

Comments and Interviews

Q&A: Paddy Gilmore discusses the science of humour

Talking comedy with CMO of Boots, Pete Markey

Have marketers forgotten how to be funny?

Q&A: inside Singapore’s secret little agency

Contributors

In search of the funniest B2B adverts

Can satire save the planet?

Is laughter the best ROI?

‘Prosters’ and pushing funny ads out of vogue

Product marketing driving you insane isn’t funny

Humour: a cautionary tale from Australia

Humour in leadership: laughter in challenging times

Why so serious?

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