Theme of the Month: Out Of Touch

In 2016 ThinkBox’s ‘Ad Nation’ study found a chasm between media consumption habits and how media professionals think people act. In 2022 they updated their findings, but the trend continues, and the debate on the differences between the public and the ad industry rumbles on. So just how out of touch are marketers and media with people?

Thanks to our Editor, Mike Piggott, for this month's playlist

Spotify List

Featured

Subject to seasonality

Adland, your ASSumptions are showing

Why are no women top of YouTube rankings?

The false consensus trap: how personal experience misleads us

Pop will eat itself

The Taxi Test

YouTube is big, but context is key

Contributors

Media’s missing pieces: reclaiming Black British narratives

How to leverage playful nostalgia in ad creative

Taking responsibility for how we are understood

Marketers, you’re out of touch. Here’s how…

I’ve started living outside my usual bubble

The mistake a lot of games marketing makes

How brands found ‘purpose’ and lost their way

In with the kids but out of touch: brand humour in 2024

Article archive

Trends are shorter than ever: how can brands keep up?

Morbin’ time! When brands misread internet culture

Blocking of celebrities: ‘Digitine’ and #BlockOut2024

Will AI create even more out-of-touch businesses?

The joy of feeling out of touch

Interview archive

Q&A: Anuja Gupta on the power of brand joy

Q&A: P&G’s Marc Pritchard on solving everyday problems

Have marketers forgotten how to be funny?

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