MediaCat

1 in 10 readers dodge paywalls

Elliot Wright, 19.05.2025

Pop-up ads ‘ideal’ for distracted audiences, says study

Svilena Keane, 19.05.2025

Distinctive assets lower ‘attention memory threshold’, finds VCCP Media

Elliot Wright, 16.05.2025

Shelter’s MP-chasing social housing campaign

James Swift, 16.05.2025
All Latest »

1 in 10 readers dodge paywalls

Elliot Wright, 19.05.2025

Distinctive assets lower ‘attention memory threshold’, finds VCCP Media

Elliot Wright, 16.05.2025

AI Overviews reduce clicks by ‘up to 66%’

Elliot Wright, 15.05.2025

Uber Ads’ head: agencies are waking up to the power of attention

Mike Piggott, 12.05.2025
All Insights »

Why TV advertising is not a risky business

Elliott Millard, 16.05.2025

The Trade Desk’s open-web forecast

James Swift, 15.05.2025

PMax: a step in the right direction but a long way to go

Benoit Legendre, 13.05.2025

Primal scheme: how attention, memory and emotion work together

Eaon Pritchard, 08.05.2025
All Perspectives »

Utopias and Dystopias — MediaCat Magazine’s March 2022 playlist

Introducing MediaCat Magazine's monthly playlist

By Mike Piggott, MediaCat 12.04.2022

Welcome to our new monthly playlist

To supplement our themes, we’re introducing a monthly playlist. Special thanks to Truant London for curating this first one. Have a listen, it’s great: Utopias and Dystopias.

If you’re interested in curating future playlists for us, get in touch.

PARTNER CONTENT

Italy ex-PM Matteo Renzi to give Polaris Summit keynote

The Summit will explore the fragmented media ecosystem, AI's role in ...

28.04.2025
Polaris Leadership Summit to tackle global challenges facing political & public-sector comms

Join industry leaders in London on 13 June

31.03.2025

MOST READ

Mike Piggott, opinions editor at MediaCat UK

Mike specialises in creating content in the media space, specifically in cinema, TV, gaming, streaming, podcast/audio, and outdoor. He previously spent three years (2021-2024) as MediaCat's executive editor, growing the publication's readership and following, largely from scratch; during which time he launched their podcast and monthly newsletter. Prior to that he was editor at The Marketing Society (2013-2021), where he launched a bi-monthly publication which ran for 14 issues, as well as a successful podcast. Mike is also a street photographer and film and TV blogger, and once came second in a Creative Review competition to rewrite Trainspotting's 'choose life' speech. He's proud of that one.

All articles
MediaCat

MediaCat UK covers the media side of the marketing industry. Our aim is to chronicle, celebrate and enable innovation and creativity in media.

All articles

RELATED ARTICLES

Brands

Superfan apps: the antidote to social media cynicism?

Mike Piggott 23.04.2025
Media

Spotify ‘on the ball’ with ad tech and eyeing video

Mike Piggott 05.02.2025
Experiences

Party of one

Faris Yakob 30.01.2025
Media

Cultural shifts to watch in 2025

Victoria Gerstman 02.01.2025
Brands

Influencers teach us more about brand building than experts

Jono Wylie 18.12.2024
Brands

Spotify playlists for brands: more than just tunes

Svilena Keane 12.12.2024
Experiences

Lost in music

Eaon Pritchard 10.12.2024
Insights

Can you feel the music?

Richard Shotton 02.12.2024

MediaCat Magazine is the best bits of MediaCat UK distilled in a free fortnightly newsletter. Register to receive the sharpest insights, freshest inspiration and most candid commentary about the media side of the marketing industry in your inbox.

Subscribe to our newsletter
MediaCat Magazine Logo
Powered by  GDPR Cookie Compliance
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.