Jesper Norgaard, Author at MediaCat UK

Jesper Norgaard

Jesper is part of the strategy team at Grey London. Having lived and worked in three different countries, he brings an outsider’s perspective and a huge variety of experience. He’s a brand thinker and a digital native with a strong understanding of how the digital world works - both technically and conceptually. When he’s not thinking about people, brands and the spaces in which they collide, he’s probably brewing Ethiopian coffee, baking his famous Danish rye bread or diving down obscure YouTube rabbit holes.

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Four favourite books: Jesper Norgaard

Strategy Director at Grey London gives us his picks... 23.05.2023

Idols don’t just appear, they are created!

Slowly create meaningful cultural value, and eventually, rise to idol status in people’s minds... 06.03.2023

No one ever got famous by playing it safe

Grey's Jesper Norgaard believes 2023 is an opportunity to break the chains of comfort and reconnect ... 19.12.2022

Side quests give you superpowers

By embracing side quests you venture outside your bubble, says Jesper Norgaard... 24.11.2022

Is the metaverse utopia or dystopia?

If you want your brand to find long-term success in the metaverse, be a builder not a salesman, says... 23.03.2022

Distinctive assets lower ‘attention memory threshold’, finds VCCP Media

Shelter’s MP-chasing social housing campaign

Why TV advertising is not a risky business

AI Overviews reduce clicks by ‘up to 66%’

Distinctive assets lower ‘attention memory threshold’, finds VCCP Media

AI Overviews reduce clicks by ‘up to 66%’

Uber Ads’ head: agencies are waking up to the power of attention

Ask Faris

Why TV advertising is not a risky business

The Trade Desk’s open-web forecast

PMax: a step in the right direction but a long way to go

Primal scheme: how attention, memory and emotion work together

Jesper Norgaard

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