Audio & Radio
One Second Ads, for Budweiser, by Africa Creative DDB, São Paulo
Creative B2B
Act Like You Know, for GoDaddy Airo by GoDaddy, Tempe, AZ, United States
Brand Experience & Activation
‘Caption with Intention’ for the Chicago Hearing Society by FCB Chicago and Rakish Entertainment
Creative Business Transformation
Three Words for AXA by Publicis Conseil
Creative Commerce
‘Preserved Promos’ for Ziploc by VML
Creative Data
Efficient Way To Pay, for Consul Appliances by DM9, São Paulo
Update 30/6/25: This campaign was withdrawn after it was found that, according to a statement by the festival organisers, ‘AI-generated and manipulated content was used within the case film to simulate real world events and campaign outcomes, resulting in the jury being presented with inaccurate information during their deliberations.’
Creative Effectiveness
‘Shot on iPhone’ for Apple by TBWA\Media Arts Lab
Creative Strategy
‘Real Beauty: How A Soap Brand Created A Global Self-Esteem Movement’ for Dove by Ogilvy
Design
Caption with Intention, for Closed Captioning, by FCB Chicago
Digital Craft
Caption with Intention for Closed Captioning by FCB Chicago
Direct
AXA – Three Words, for AXA, by Publicis Conseil, Paris
Entertainment
Night Fishing, for Hyundai Motor Company, by Innocean Seoul
Entertainment for Gaming
Call of Discounts for Mercado Livre by GUT, São Paulo
Entertainment for Music
Tracking Bad Bunny, by DDB Latina, Puerto Rico, for Rimas Music
Entertainment for Sport
Haaland Payback Time for Clash of Clans by DAVID New York
Film (2 x Grands Prix awarded)
Paris Paralympics 2024: Considering What? for Channel 4 by Channel 4, London/4Creative, London
The Final Copy of Ilon Specht, for L’Oréal Paris, by McCann, Paris
Film Craft
Telstra – Better on a Better Network, for Telstra, by Bear Meets Eagle On Fire, Sydney
Glass: The Lion For Change
Real Beauty: How a Soap Brand Created a Global Self-Esteem Movement, for Dove, by Ogilvy UK, London
Grand Prix For Good
The Best Place In The World To Have Herpes, for New Zealand Herpes Foundation, by Finch, Sydney / Motion Sickness, Auckland / NZ Herpes Foundation, Auckland
Health & Wellness
Vaseline Verified, for Unilever, by Ogilvy, Singapore
Health and United Nations Grand Prix for Good
The Best Place In The World To Have Herpes, for New Zealand Herpes Foundation, by Finch, Sydney / Motion Sickness, Auckland
Industry Craft
Nigrum Corpus, for IDOMED by Artplan, São Paulo
Innovation
‘Sounds Right’ for Spotify and the Museum for the United Nations by AKQA
Luxury
‘The Partnership That Changed Everything’ for LVMH by Havas Play and Publicis Lux
Media
Dove Real Beauty Redefined for the AI Era, for Dove, by Mindshare, New York
Outdoor (2 x Grands Prix awarded)
Phone Break, for KitKat, by VML, Prague
Olympic Games Opening Ceremony Paris 2024, for Paris 2024, by Paname 24, Paris / Auditoire, Paris / Double 2, Paris / OBO, Paris / Havas Paris / Havas Events Paris
PR
Lucky Yatra, for Indian Railways, by FCB India, Mumbai
Print & Publishing
Price Packs, for PENNY, by Serviceplan, Munich
Social & Creator Lions
Vaseline Verified, for Unilever, by Ogilvy, Singapore
Sustainable Development Goals Lions
The Amazon Greenventory, for Natura, by Africa Creative DDB, São Paulo
Titanium
AXA – Three Words, for AXA by Publicis Conseil, Paris
