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Perspectives

Unlikely sports sponsorships: never mind the b******s

Case studies

Klarna wants to own the moment before you buy

News

Google infuses AI ‘into every step of marketing process’

News

P&G: Media budget won’t shift to trade promos 

News

Unilever reiterates need for creators in ‘every zip code’

Trends

Superfan apps: the antidote to social media cynicism?

Interviews

Why creators’ stock is up while social media’s is down

Insights

Quail eggs up 126%: ITV’s branded entertainment study

Perspectives

Enlisting the influencer army

Case studies

Don Julio discovers golden hour for targeting Ibiza-bound flyers

Perspectives

3 ways brands can do Substack

Experiences

Media opportunities: actual play podcasts

Brands

How algorithms can create and harvest demand

Case studies

The media strategy that drove ‘stature’ for HSBC

Case studies

Is it plausible? Is it absurd? Revealing the Ford Capri on social

Features

‘Advertisers haven’t worked out what AI means for media yet’

News

‘Imagine being the ad to your own documentary’

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