Brands


Brands

How algorithms can create and harvest demand

Case studies

The media strategy that drove ‘stature’ for HSBC

Case studies

Is it plausible? Is it absurd? Revealing the Ford Capri on social

Features

‘Advertisers haven’t worked out what AI means for media yet’

News

‘Imagine being the ad to your own documentary’

News

Reporting season: titbits from brand earnings calls

Interviews

‘What the f**k is a creative director doing in media?’

Perspectives

Creativity might really be the new targeting…for now

Case studies

Itaú Bank’s interactive hoardings drove millions to its online marketplace

Case studies

Coca-Cola breaks coupon redemption record with Redeem

Perspectives

Brands’ fear of news is destroying online journalism

Perspectives

Why brands should join the singles market

Perspectives

What should advertisers leave behind in 2025?

Trends

Authentic diversity in brand advertising

Perspectives

The three secrets of effective podcast ads 

Perspectives

Can a brand safety and performance mindset co-exist in 2025? 

Perspectives

Don’t overthink economic factors — capitalise on consumer spending

Perspectives

Influencers teach us more about brand building than experts