Technology


Technology

AI Overviews reduce clicks by ‘up to 66%’

Perspectives

The Trade Desk’s open-web forecast

News

What’s holding TV back? Culture, not effectiveness

News

Ad formats: NewFronts edition

Perspectives

PMax: a step in the right direction but a long way to go

Interviews

Uber Ads’ head: agencies are waking up to the power of attention

Perspectives

Primal scheme: how attention, memory and emotion work together

Perspectives

Publicis’ ID tech Vs WPP’s federated learning

Media

Meta’s Q1 results show AI bet paying off

Technology

How bot farms are breaking the metrics

Perspectives

A future without cookies is not exclusive to Google

Case studies

Klarna wants to own the moment before you buy

News

Google infuses AI ‘into every step of marketing process’

Trends

Superfan apps: the antidote to social media cynicism?

News

Google Demand Gen offers mid-funnel boost for all, says The7Stars

Insights

Personalised ads slightly more effective, says study

News

Amazon’s DSP dilemma

Perspectives

The algorithmic era: the relationship algorithm

Subscribe to our newsletter
MediaCat Magazine Logo
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.