MediaCat

‘You don’t have to be huge to get the best inventory anymore’

James Swift, 06.06.2025

Dentsu brings in-store eye-tracking data into planning tool

Elliot Wright, 05.06.2025

What makes a brand visible in AI search?

Svilena Keane, 04.06.2025

‘Most studios don’t know much about the effectiveness of their campaigns’

Mike Piggott, 02.06.2025
All Latest »

Dentsu brings in-store eye-tracking data into planning tool

Elliot Wright, 05.06.2025

What makes a brand visible in AI search?

Svilena Keane, 04.06.2025

‘Most studios don’t know much about the effectiveness of their campaigns’

Mike Piggott, 02.06.2025

A good (media agency) death

James Swift, 28.05.2025
All Insights »

How AI planned my summer vacation

Svilena Keane, 29.05.2025

Media Inc: new rules of the deal

Damian Ryan, 22.05.2025

Beyond empowerment: the nuances of women’s representation in media 

Victoria Gerstman, 21.05.2025

Why TV advertising is not a risky business

Elliott Millard, 16.05.2025
All Perspectives »

Theme of the Month: Creation and destruction

‘Let the past die. Kill it, if you have to.’ These were words uttered by Adam Driver’s Kylo Ren in The Last Jedi (2017), but as we think about the year ahead, what things must we kill or let die, in order to be able to create something new?

For January 2023 our writers explore this theme.

Thanks to Lucky Generals for this month's playlist
Spotify List
Transformation

The future for virtual influencers in social commerce

Jeremy Yates 06.02.2023
Experiences

Time to step into your power 

Cat Wiles 01.02.2023
Experiences

Can we give events the consideration their impact deserves?

Adam Goodman 01.02.2023
Transformation

A gentle reminder: kill risk-averse behaviours

Marque Kabbaz 31.01.2023
Experiences

Kill the stereotypes and get to know real people

Fola Enifeni 31.01.2023
Social Impact

Wait, words speak as loudly as actions?

Hannah Hayes-Westall 29.01.2023
Social Impact

It’s time to kill meeting culture, before it kills us

Imogen Kemp-Hunt 26.01.2023
Transformation

Electric vehicles will be great. In 2028

Oliver Budworth 26.01.2023
Experiences

Let’s kill the token attempts to be worthy and embrace entertainment

Jonathan Brown 25.01.2023
Transformation

‘Proven methods’ you might consider binning off

Adam Clarkson 24.01.2023
Experiences

Killing the past for a new beginning

Zeina Safa 23.01.2023
Insights

Kill the idea: motivation is not enough

Richard Shotton 23.01.2023
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