‘Netflix understands the value of a theatrical release’

DCM’s Karen Stacey on how helping media buyers understand cinema's power, Netflix’s proposed acq... 19.12.2025

Facebook’s facelift won’t make it 2006 again

Meta hopes new features will revive Facebook's ‘cool’... 16.12.2025

TikTok gets tills ringing on subdued Black Friday

Black Friday was the platform’s highest grossing day ever in the UK... 11.12.2025

Commerce media ad spend overtakes TV in 2025

WPP Media’s Kate Scott-Dawkins on the ‘big shift’ in media... 11.12.2025

TikTok is more like YouTube than Meta

Haus analysis finds TikTok behaves more like a ‘top-of-funnel channel’... 08.12.2025

Tricking Instagram’s algo into hiding exotic-pet posts

Inside the campaign that was built to disappear — and take harmful content with it... 01.12.2025

Adolescence lasts into thirties, scientists say

New research finds that the average person doesn't hit adulthood until 32... 27.11.2025

Vine revived as ‘anti-AI’ platform

‘DiVine’ launches in beta with archive access and a pledge to ban AI-generated content... 24.11.2025

Case study: Full novel published across Paris metro for book launch

Actes Sud and agency Change display an entire 397-page novel across metro corridors to promote lates... 18.11.2025

ITV wants a sale, Sky wants scale

The proposed £1.6bn sale of ITV’s broadcast arm to Sky tests how far Britain will bend its compet... 10.11.2025

Ad Formats: Apple’s automatic podcast chapters & links

New features raise ad-skip fears but could offer future advertising opportunities... 05.11.2025

WPP’s Cindy Rose: ‘We need to be less “hold co” and more “co”’

After another painful quarter, new CEO Cindy Rose is betting on AI and a shift toward consultancy-st... 30.10.2025

Peroni 0.0% goes for gamers

Peroni Nastro Azzurro 0.0% reinforces the brand’s positioning while connecting with younger audien... 30.10.2025

OpenAI’s new browser could break web analytics

ChatGPT’s browser blurs the line between human and AI traffic, potentially making reliable web ana... 28.10.2025

No signs Online Safety Act fuelling dark traffic

A spike in VPN use in the summer sparked fears of an ad-tracking catastrophe. New Ofcom data should ... 24.10.2025

Tim Tam hacks attention with upside-down billboards

New OOH campaign with Insider and Zenith leverages ‘perceptual disfluency’ to spark curiosity an... 22.10.2025

Tesla’s Tron tie-in

Automaker turns its in-car display screens into advertising real estate... 21.10.2025

Xbox plans free ad-supported cloud gaming tier

Microsoft is reportedly preparing to introduce a free, ad-supported tier to its Xbox Cloud Gaming se... 17.10.2025