Distinctive assets lower ‘attention memory threshold’, finds VCCP Media

Research with Amplified shows DBAs can conquer even fleeting attention... 16.05.2025

AI Overviews reduce clicks by ‘up to 66%’

Study shows AI Overviews are gutting search referral traffic — and why authority, not clicks, is n... 15.05.2025

What’s holding TV back? Culture, not effectiveness

Peter Field’s recent article demonstrates the value of TV advertising. But in today’s cautious e... 14.05.2025

Skipton shifts attitudes with C4 property show

A bespoke content partnership and the right media blend helped Skipton Building Society cut through... 09.05.2025

GroupM to rebrand and ‘reduce overlap’

Media group will be renamed WPP Media, as leadership implements centralised, tech-driven model to cl... 07.05.2025

Meta’s Q1 results show AI bet paying off

With advertisers paying more for precision and performance, Meta’s latest financial figures show w... 02.05.2025

UK ad spend beats expectations — but experts warn of slowdown

The market surged past forecasts to hit £42.6bn, led by digital and retail media — but industry l... 30.04.2025

WPP and IPG use Q1 results to hype up tech platforms

The two holding companies framed flat results as groundwork for a more integrated, data-led future.... 25.04.2025

New browser extension taps into ‘intention economy’

Into-It lets users choose their ads — and could mark the beginning of a consumer-first advertising... 24.04.2025

Google Demand Gen offers mid-funnel boost for all, says The7Stars

Agency tests find Google's mid-funnel ad product consistently delivers incremental conversions... 17.04.2025

Quail eggs up 126%: ITV’s branded entertainment study

From eBay and SMEs, ITV’s Creative Boost study claims brand integration outperforms traditional ad... 08.04.2025

Spotify says it’s ‘nutritious.’ Campaigners disagree

After removing Andrew Tate’s ‘pimping’ podcast, Spotify is pitching itself as a healthy digita... 07.04.2025

Bots are getting through, claims Adalytics report

A new investigation raises questions about the reliability of ad verification and the deeper structu... 31.03.2025

Govt’s media framework sacrifices effectiveness for efficiency

Combining media planning and buying risk undermining public communications... 27.03.2025