We’re hiring a journalist

Join MediaCat's growing editorial team... 28.07.2025

Cannes Lions 2025 Grand Prix winners

All the big winners from the International Festival of Creativity... 17.06.2025

We’re open for business

How can MediaCat UK help you?... 12.06.2025

Cannes Lions 2025: MediaCat UK’s Grand Prix predictions

Five campaigns we think will do well at Cannes this year... 02.06.2025

Ask Faris

Award-winning strategist Faris Yakob answers reader questions about media, marketing, and anything e... 09.05.2025

Cancer charity’s low-budget campaign drives sign-ups among golfers

Using geo, audience, contextual targeting, and a mix of paid and non-paid media... 06.05.2025

Publicis’ ID tech Vs WPP’s federated learning

'Scale, privacy and compliance will be the pillars of the next era of digital marketing'... 06.05.2025

Nick Manning on principal-based media buying

Why everyone loses when agencies sell media for themselves... 01.05.2025

Italy ex-PM Matteo Renzi to give Polaris Summit keynote

The Summit will explore the fragmented media ecosystem, AI's role in comms, and more... 28.04.2025

How regional tests helped build Laithwaites’ brand on a budget 

A regional test-and-control model drove sales, awareness and consideration... 03.04.2025

How media choice influences price sensitivity

Behavioural science meets media strategy: why premium environments trigger premium pricing.... 01.04.2025

Polaris Leadership Summit to tackle global challenges facing political & public-sector comms

Join industry leaders in London on 13 June... 31.03.2025

Don Julio discovers golden hour for targeting Ibiza-bound flyers

VIOOH's tactics for an OOH campaign drove tequila sales... 26.03.2025

The media strategy that drove ‘stature’ for HSBC

PHD used a three-pronged strategy to help the bank get noticed... 11.03.2025

Is the UK media industry excited about SXSW London?

'Cannes Lions is a nostalgia machine. SXSW is engineered for the future.'... 25.02.2025

Go Back To Where You Came From: should harmful views ever be on ads?

Where should the industry draw the line on controversial work?... 12.02.2025

KFC Bribe Buckets help COD players dodge death

TBWA\RAAD’s Frederico Roberto talks strategy and creator partnerships... 07.02.2025

Meta Marketing Summit: 2025 agenda announced

Attend the free virtual event to learn how to boost your business with AI, creator voices and more... 31.01.2025