Insights


Perspectives

Do political slogans need a rebrand?

Features

Did you know questions in headlines makes them more effective?

Features

What brands can learn from political marketing

Perspectives

How advertising nearly lost Thatcher the 1979 election

Trends

Trends are shorter than ever: how can brands keep up?

Perspectives

Move over Clark Kent, give me more Superhuman

Features

The power of attention: defeating the monster

Features

Morbin’ time! When brands misread internet culture

Features

Culturally relevant insights in an era of unrest

Interviews

Q&A: How can brands keep up with TikTok trends?

Perspectives

Haziness of shared values: brands are businesses

Interviews

Q&A: Can AI transparency win over sceptical consumers?

Trends

How Substack disrupted the media landscape

Trends

Misinformation is evolving, but so are tools to tackle it

Features

Transparency is key to trust

Perspectives

Does tech empower people to make informed choices?

Features

Japan’s enduring love for traditional media

Trends

Blocking of celebrities: ‘Digitine’ and #BlockOut2024