Theme of the Month: Doing Things Differently

Which brands, media organisations and platforms out there are doing things differently right now? Is it better as a brand to remix things in slightly new ways, or is it better to try and really challenge and disrupt a market? What even defines a challenger brand these days?

Thanks to Harirata Diallo for this playlist

Spotify List

Featured

The hipster economy

Musk, techno-feudalism and power in the media industry

How brands can master trend jumping

Remix or disrupt? Knowing your brand is key to the answer

Pret: a brand that’s doing things differently

Useful brands: when tough times call for resilience

We need to fix our relationship with newness

How digital platforms have redefined celebrity

Contributors

What does Gen Z want? These brands have figured it out

Rethinking brand and product media

No phones on the dance floor, and conventional media

As a smaller creative agency, why bother with PR?

Meet the anti-disruptors in finance, alcohol and pet care

Whose product is it anyway?

Fenty Beauty, Patagonia and social responsibility

Baroque brands and embracing Sicilian punk

Comments and Interviews

Q&A: How CLICKON is changing content creation

Q&A: Matthew Knight on building freelance communities

Can big brands be challengers?

Q&A: Elliott Starr on reviving Alan Watts with AI

Q&A: Is an AI revolution coming to ASEAN?

Q&A: Jay Richards on what Gen Z want

Archive

From startup to challenger: bold moves, wise choices

Charli XCX’s BRAT and how not to build brand awareness

Trends are shorter than ever: how can brands keep up?

Move over Clark Kent, give me more Superhuman

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